NEOCUTIS has a robust skincare line made of two incredible product lines. Consumers were becoming confused about the benefits of each line and how the technologies would help them achieve their skincare goals. We set out to create more clarity and unity by creating one master product line.

We took the updated branding and created packaging that as clean, modern and clinical. We also renamed the products, and rewrote the descriptions to ensure NEOCUTIS fans knew exactly what they were getting. Repositioning these cult-favorite products allowed us to create a stronger message and present a strong and cohesive brand.